Smasher & Co

Smasher & Co. is a fast-food burger brand that was reimagined with a bold new identity, transforming an outdated look into something playful, memorable, and full of personality.

I developed a visual identity that gives the brand a stronger presence while capturing its fun, energetic character. Bold typography, high-contrast colors, and dynamic graphic elements come together to create a flexible design system that feels modern, distinctive, and easy to recognize.

The result is a brand that stands out in a competitive market while remaining approachable, confident, and instantly recognizable.